Word: creme
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Dates: during 1980-1989
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Debra Clay, 34, a working librarian in Houston, felt every inch the caring parent. At the pricey Creme de la Creme preschool learning center, her eight- month-old daughter Kendall peered at two red dots on a white flash card held by a teacher, who called out, "Two!" As new cards came up, the teacher chanted the numbers while Kendall acknowledged the exercise with an occasional gurgle. Down the hall, Kendall's four-year-old sister Katie chirped, "Un, deux, trois . . ." mimicking the accent of her Parisian instructor. Elsewhere around Creme de la Creme, 150 other tots and toddlers grappled...
...please customers, but in others it is more difficult. For one thing, Soltner feels, Americans have become more sophisticated and know about food and products, and he finds that rewarding. Yet a surprisingly large number of specialties remain from the original menu, among them the creamed pea soup, creme Saint-Germain, the mignonettes of beef in puff pastry, the salmon in crust, and snails in tiny terrines with shallot and garlic butter. Recently Soltner worked out a new and delectable variation on those snails, combining them with the traditional herb butter and Riesling wine and baking them inside crusty brioches...
...with "gorgeous, gorgeous" skin. From the time Esty decided that something might be done with Uncle John's skin formulas, she worked tirelessly behind cramped counters, in the waiting rooms of store buyers, pushing, touching, smearing, charming, hectoring. When she first met Helena Rubinstein, she told her that Lauder Creme Pack would do much to smooth out Madame's neck. (Decades later she astounded Jeane Kirkpatrick with the suggestion that her clothes aged her. "You mean you don't like what I'm wearing?" gasped the Ambassador...
...clubs. A list of their favorite drinks reads like a dessert menu from the 1950s. At 104 TGI Friday's around the country, for instance, it is the pineapple fling (lime Calistoga water and fruit juices); at the Hyatt hotel in San Francisco it is "Remember the Oreo" (creme de cacao, ice cream and Oreo cookies). For guys, it is no longer considered wimpy to order a light beer. Says a Friday's vice president, Gregory Dollarhyde: "There's reverse psychology at work. You're going to be fat and unattractive if you don't (order it). Looking good...
...some cases the product is exactly the same. Crisp packaging and manly monikers have been critical, however, in attracting most male customers. Entrepreneur Jan Stuart's mail-order mixtures like Obsessive Nectar and Treasure were renamed Honey-Almond Scrub ($12.50) and Jojoba/ Elastin Under-Eye Creme ($15) and put up in clinically white jars for department-store counters. A new blush on the market is makeup for men, but it is not expected to make the same splash as skin care. Marketing strategists for the industry are concerned about avoiding a gay image and like to talk...