Word: creme
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...Linda McCartney, 39, he and Ringo made The Cooler, an eleven-minute featurette set in a futuristic prison policed entirely by women. Cooler stars Starr as a habitual escapee, with McCartney hamming his way through three roles, including one with dyed blond hair. Says Co-Director Lol Creme, assaying his employers' on-screen talents: "Ringo and Barbara have done light comedy before. Paul wanted to dress up and was game for just about anything." As long as he had a little help from his friends...
...known on Madison Avenue as "brand extension." Honda Motor Co. made sure its well-known auto motive name was prominently displayed on the firm's new power lawnmower. General Foods named its dessert-on-a-stick Jell-O Pudding Pops. Also in the testing stage: Jell-O Slice Creme, a freezer cake mix; and Jell-O Gelatin Pops, whipped gelatin on a stick. "The consumer is suspicious of exaggerated claims and therefore trusts certain brand names," says John Diefenbach, president of Landor Associates, a San Francisco design firm that advises clients on marketing...
...those chemical names mean. Surely most buyers would be hard put to know after the longest head-scratching what might be the purpose of compounds like triethanolamine and imidazolidinyl urea, which are found in many cosmetics. One of them, for example, is Alexandra de Markoff s Countess Isserlyn Creme; it is a high quality makeup, commonly known as a foundation, that costs $25 for a 2-oz. jar. There are a few makeup creams that cost more and many that cost less. But for many years Alexandra de Markoff, which is a division of Charles of the Ritz, based...
...Isserlyn Creme jar lists 20 ingredients, most of them common chemicals and none of them particularly costly. Six of these ingredients-decyl oleate, lanolin oil, propylene glycol, isostearic acid, acetylated lanolin alcohol and ceteareth-5-are moisturizers and emollients. These relieve dryness and protect the skin by softening, conditioning and lubricating it. Triethanolamine, stearic acid, glyceryl stearate, magnesium aluminum silicate and PEG-75 lanolin oil are emulsifiers that enable the other ingredients to mix and form a smooth lotion. Three of the ingredients are pigments, which give color to the skin when the cream goes on. They are titanium dioxide...
...Isserlyn Creme formula is finished off with fragrance so that it all smells nice. The largest single ingredient is-guess what-water. Mixing it with the other ingredients makes the cream moist and smooth...