Word: cremo
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...flesh and blood. Considering Miss Bergman's mental picture of an American female executive, the casting of the role was brilliantly lucky. He sent over a particularly tactful lady named Kay Brown. And that did it. Miss Bergman was braced to resist something in unshaven tweeds with a Cremo breath and a voice like a moose decoy. What she met was "so sweet and human that I decided that anyone she worked for" (Mr. Selznick walked up the walls in devilish glee) "couldn't be nearly so crazy as I expected." When, in early April 1939, the Queen...
Papa Riggio's boss, American Tobacco's fabulous President George Washington Hill, smiled too. Ever since the famed Cremo anti-spit campaign had failed to turn the ebbing tide of the cigar business, his cigarmaking subsidiary, American Cigarette and Cigar Co., had been a headache. The Pall Mall cigaret, which A. C. & C. had put out in a 15? Americanized version in 1936, fizzled despite a costly advertising campaign. So Hill borrowed Frank Rig gio's idea. He lengthened Pall Mall to King size, kept Young & Rubicam, whom he had hired in 1938, to do the advertising...
...Tacoma, Wash, in 1904. studied law at Gonzaga University, failed to take his bar examination, became a "hot" singer with Paul Whiteman's Rhythm Boys. When William Paley of Columbia Broad casting System heard a Crosby phono graph record, Bing was hired to sing on the radio for Cremo cigars, imitating Rudy Vallee's low register quavers. Now almost as popular as Vallee in the U. S. and Eng land, Crosby is much more popular else where, partly because his singing has ceased to be affected, partly because he is the only U. S. crooner sufficiently present able...
Similar adjustments were made in the price of other brands (Corona Perfectos, Bock Panetelas, Villar y Villar, Henry Clay, La Meridiana, La Vencedora, La Carolina) turned out by companies affiliated with American Tobacco Co. Cause of this was not competition of cheaper brands, including American Tobacco's 5? Cremo ("Spit is a horrid word!"), but economies made possible by moving the factories from Havana to Trenton, N. J. Although the Spanish-style factory at Trenton will not be completed for a month, 500 employes have been working in a temporary one, learning the business...
...Better Business Bureaus. Sometimes they appeal to the national one for aid, sometimes matters are referred by the national to them. From the national bureau have emanated many broadsides against malpractices, including recently an attack against the advertising of American Tobacco Co. (Lucky Strikes") and American Cigar Co. (Cremo...