Word: cremo
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Dates: during 1930-1939
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...Tacoma, Wash, in 1904. studied law at Gonzaga University, failed to take his bar examination, became a "hot" singer with Paul Whiteman's Rhythm Boys. When William Paley of Columbia Broad casting System heard a Crosby phono graph record, Bing was hired to sing on the radio for Cremo cigars, imitating Rudy Vallee's low register quavers. Now almost as popular as Vallee in the U. S. and Eng land, Crosby is much more popular else where, partly because his singing has ceased to be affected, partly because he is the only U. S. crooner sufficiently present able...
Similar adjustments were made in the price of other brands (Corona Perfectos, Bock Panetelas, Villar y Villar, Henry Clay, La Meridiana, La Vencedora, La Carolina) turned out by companies affiliated with American Tobacco Co. Cause of this was not competition of cheaper brands, including American Tobacco's 5? Cremo ("Spit is a horrid word!"), but economies made possible by moving the factories from Havana to Trenton, N. J. Although the Spanish-style factory at Trenton will not be completed for a month, 500 employes have been working in a temporary one, learning the business...
...Better Business Bureaus. Sometimes they appeal to the national one for aid, sometimes matters are referred by the national to them. From the national bureau have emanated many broadsides against malpractices, including recently an attack against the advertising of American Tobacco Co. (Lucky Strikes") and American Cigar Co. (Cremo...
American Tobacco. Production of Lucky Strikes in January showed an increase of 14½ times the total increase registered for all brands. Cremo (Spit is a horrid word) is being produced at the rate of 1,110,000 a day. When American Tobacco's George Washington Hill took over the active management of American Cigar Co. last May only 93,000 Cremos were being made...