Word: cremo
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Dates: during 1940-1949
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...flesh and blood. Considering Miss Bergman's mental picture of an American female executive, the casting of the role was brilliantly lucky. He sent over a particularly tactful lady named Kay Brown. And that did it. Miss Bergman was braced to resist something in unshaven tweeds with a Cremo breath and a voice like a moose decoy. What she met was "so sweet and human that I decided that anyone she worked for" (Mr. Selznick walked up the walls in devilish glee) "couldn't be nearly so crazy as I expected." When, in early April 1939, the Queen...
Papa Riggio's boss, American Tobacco's fabulous President George Washington Hill, smiled too. Ever since the famed Cremo anti-spit campaign had failed to turn the ebbing tide of the cigar business, his cigarmaking subsidiary, American Cigarette and Cigar Co., had been a headache. The Pall Mall cigaret, which A. C. & C. had put out in a 15? Americanized version in 1936, fizzled despite a costly advertising campaign. So Hill borrowed Frank Rig gio's idea. He lengthened Pall Mall to King size, kept Young & Rubicam, whom he had hired in 1938, to do the advertising...