Word: cremo
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American Tobacco. Production of Lucky Strikes in January showed an increase of 14½ times the total increase registered for all brands. Cremo (Spit is a horrid word) is being produced at the rate of 1,110,000 a day. When American Tobacco's George Washington Hill took over the active management of American Cigar Co. last May only 93,000 Cremos were being made...
...still holds a dominant position in the trade, is said to handle one-third each of the cigaret and smoking tobacco business, and one-fourth of the plug business. Besides Lucky Strike, its brands include Sweet Caporal, Pall Mall, Lord Salisbury, Bull Durham, Tuxedo, Half and Half, Blue Boar, Cremo. But the American Tobacco Co., as all the world knows, has concentrated on Lucky Strikes, for which most of its 1929 advertising budget of $12,300,000 was spent. The campaign was directed almost entirely by the company's President George Washington Hill. Born of rich parents, Mr. Hill...