Word: crepe
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Silk men say that a silk fad sweeps the world about every ten years. Creeping out of the post-War slump, in 1922 the silk industry was whipped to prosperity by a huge and sudden demand for crepe de Chine. It replaced taffeta, which had clung on tenaciously from the billowy era at the turn of the century, as the standard dress silk. When the good news came last month, silk mills had little rough crepe in stock. So great and so urgent was the demand that silk men last week were vainly trying to buy from each other...
...buyers last month went back to Paris skeptically. Sure enough, word soon went around the silk industry's lunch tables that something had been found. It was not exactly something new; it was merely old enough to seem new. It was Rough Crepe, which takes more silk fibre per yard than any other silk dress stuff. Crepe de Chine has not been "in" for years, rough crepes have never been popular. Few wardrobes would contain old crepe de Chine dresses, let alone rough crepes, that could be made over. Silk men know that there...
...Rough crepe is an old silk product but the demand for it has always been nominal. All crepes are woven on large looms with some threads highly twisted. When the cloth is removed these threads tend to untwist, giving it a rough or pebbly appearance. Rayon, though not so elastic as silk, is also used for crepes and rayon mills are sharing in the present boom...
Most popular colors, silk men think, will be Harvard red, followed by black, olive green and royal blue. Trade names for some of the rough crepes include Bagheera, Billowee, Bubble crepe, Krinkle Krepe. Less elegant are two new silk fabrics, Necking Time and Razzle Dazzle...
...within the tariff wall. Now the U. S. branch of the family business is four times as large as the sturdy Swiss parent. Of the fourth generation is blond, pink-cheeked Henry E. Stehli, able young secretary and treasurer of Stehli Silks Corp. To reap the harvest of rough crepe Stehli has recalled 2,000 workers, its mills have been stepped up to three shifts. Production in anticipation of another silk year is running 25% above rated capacity...