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Word: crest (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...Axion, she believes, because it talks down to them. As for Ultra Brite's kiss-throwing commercials, she says: "Advertisers must think that women are stupid if they are to believe that a toothpaste will bring sex appeal." Other ads that the women found vexing included some for Crest toothpaste, Bold detergent, Dove soap, Colgate 100 mouthwash, Punch detergent, Ajax cleaner and Scope mouthwash...

Author: /time Magazine | Title: Advertising: Liberating Women | 6/15/1970 | See Source »

...THOSE crisp Fall evenings of 1941, as Milton Hughes and Pat Grant and John Quincy Adams and the group supported each other tweedily and unsteadily up the paths from Wigglesworth Hall to the Freshman Union after a heavy afternoon of gambling and imbibing, someone must have paused at the crest of the hill near the newly opened Rare Book Library to consider how unlikely it all was. And as they sat at their own linen-covered table in the Union ordering cigars and beer from the waitress-a working-class Cambridge mother, one of Lord Harvard's peasantry-surely they...

Author: By Michael E. Kinsley, | Title: Class of '45: The Blood Runs Thin? | 6/10/1970 | See Source »

Janet (Catherine Burns) is one of those 19-year-old girls who cannot turn the pages of a book without developing a crush on its author. Writer Alec Kooning (Kevin O'Connor), urbane, 50, short of wind and past the crest of his talent, cannot receive an adoring letter from such a girl without replying in grateful ardor. Females being females, with their minds "half on virginity, half on the game," Janet maneuvers her hero into a meeting...

Author: /time Magazine | Title: Theater: Swinging, Sophisticated Party | 4/20/1970 | See Source »

...stop and look at the waves rolling in and out. They are pretty big; they looked enormous to us then. And here is our game: As a wave runs back down the crest of the beach, we follow it, right to the edge of the water; and we shout at it, taunt that last dying moment of the huge wave that had come in before. But now another one, which it seems to us must have begun miles and miles out to sea, is cresting, curling over on itself as if in slow motion, and we watch it transfixed...

Author: By David R. Ignatius, | Title: Trashing April 15 | 4/17/1970 | See Source »

...formula to calculate that the beast had to attain an air speed of only 15 m.p.h. to take off. In winds above that velocity, they report in Nature, Pteranodon would only have needed to spread its wings to become airborne, easily taking off from level ground or the crest of a wave. "Thus," conclude Bramwell and Whitfield, "many of the problems envisaged by paleontologists for the pterosaurs did not exist for the pterosaurs themselves...

Author: /time Magazine | Title: Science: Giving a Big Bird a Lift | 3/16/1970 | See Source »

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