Word: crest
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Procter & Gamble prides itself on knowing a promising young man when it sees one. In 1962 it took one look at Eugene Mayfield, a personable, 24-year-old graduate of Oberlin College and snapped him up. Mayfield worked for two years as a junior advertising writer for Crest, P.&G.'s top-selling fluoridated toothpaste ("My group had 34% fewer cavities with . . ."). Then, for reasons of his own, he quit P & G last July for a Chicago food flavoring firm. With him he took a memento of his work at P. &G.: a 188-page copy...
Camp Kannack stands on the crest of a gentle hillock near the midfield stripe of South Viet Nam, balanced like a football waiting for the kickoff. From the Kannack compound and its adjacent dirt airstrip, some 400 American and montagnard defenders oversee dense jungle, slippery slopes and the crumpled folds of ravines ideally suited for enemy mortar attack. A single ribbon of road leads south toward embattled Route 19, the east-west highway where government convoys are frequent prey for Viet Cong ambushes. Last week the Communists hit Kannack...
...nave, the choir intoned I Am the Resurrection and the Life. There were no flowers, but many flags and banners from old campaigns. Between the bier and the altar rested Churchill's tokens of office: his black-draped sword, the great carved lion that is the Churchill family crest, sashes bearing the medals and honors of a lifetime of great achievement. The pallbearers-Churchill's old wartime colleagues and chiefs of staff-moved quietly to their seats...
...used to be big in the Lassie series, of course, but when a change of format eased her out of the narrative, she simply did a 60-seconder for Kool-Aid, the show's sponsor, and earned $30,000 for it. She also talks to schoolchildren about Crest Toothpaste. This, says her agent, "keeps her mother image intact...
...contestants from as far away as Peru and South Africa found out when they converged on Makaha for the International Surfing Championships, the World Series of the sport. For five days anxious surfers vainly scanned the horizon: Finally, on the day before Christmas, 15-ft. waves began to crest off Makaha Point; competitors dashed for their "guns"-long, heavy (up to 40 Ibs.) boards for use in big surf-and 8,000 spectators jammed the beach to watch...