Word: crest
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Municipal Matters. The march of the highways is not always a boon to the small town. Hazel Crest, Ill. (pop. 4,000) has been pierced by the new Tri-State Tollway and would prefer not to have been. Reason: the town already has one of Illinois' highest tax rates and lowest school budgets. The tollway removes from the rolls property that brought an estimated $500,000 a year in taxes. Because of the tax loss, Hazel Crest schools have had to postpone plans for kindergartens and broader art, music and physical education courses. The tollway has also generated...
Proper Planning. Unlike Hazel Crest, Wilmington, Mass. (pop. 11,000) is delighted that Highway 93 pierces the town. Almost at the rumor stage, Wilmington four years ago began to plan for the highway, is prepared now to enjoy its benefits. The town used to lie 45 minutes from Boston by car over snaky roads; superhighway travel time is 20 minutes. Wilmington as a result is becoming a Boston bedroom. To handle the growth, the town's seven-member planning commission drew up tight zoning laws and a town meeting speedily approved them. Proper planning has already produced a bonus...
Twelve months ago, a modern, 10,000-ton collier bound for Europe could be counted on to earn $3,570 profit each day at sea. Last week the same coal-laden vessel on the same run was losing up to $280 a day. After steaming along the crest of postwar prosperity, shipping is down in the trough of a deepening recession...
...McElroy used them to make his top-level decisions. When a scientist wrote P. & G. suggesting that fluorine in toothpaste might prevent tooth decay, the company hired the scientist, launched an intensive research project which came up with the information that enabled McElroy to give the go-ahead on Crest...
...their products. Fatt said he had used Grey-advertised Mennen Hair Creme and Chock Full O' Nuts coffee in his own home that very morning. What about Kolynos toothpaste? He had fallen down there, he conceded in a burst of confidence. Instead of Kolynos he had brushed with Crest, a Procter & Gamble product not handled by Grey, though Grey has other Procter & Gamble accounts...