Word: crest
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Tsunamis, moreover, have a trick up their watery sleeve, one that can trap the unwary. If the trough of a wave hits the shore before a crest, the first thing that anyone on shore notices is not water rushing onto the land but the opposite. That is what happened in Thailand and Sri Lanka. In the Sri Lankan town of Trincomalee, a hotel manager remembers the sea rushing out so the beach became magically full of gorgeous, colorful, stranded fish. "Men ran down to the shore with gunny-bags and stuffed them full of fish," he says. On Phuket, Tiina...
...insurgencies of a different and metaphorical kind flourished as well. This was a year in which establishments of all kinds were thoroughly rattled yet stayed precariously intact. Remember Howard Dean? This time last year, he was riding a crest of youthful, bloggy discontent, determined to change the rules of politics forever. But the logic of insurgency is that in the end, it's about fighting power, not gaining it. It lives for the challenge. And so the Dean moment fizzled in an Iowa screech, and the Establishment endured. Now Dean wants to switch sides and run the Democratic National Committee...
...Crest School of Dentistry opens...
...WORKS: The brush holds a packet of special Crest formula, designed to liquefy in your mouth as you brush. For deep cleaning on back teeth--where it's needed--you can squeeze out extra paste...
Colgate is getting squeezed. Procter & Gamble, maker of archrival Crest toothpaste, is starting to see the results of an aggressive marketing campaign, including a massive jump in ad spends and primo placement on nbc's reality-TV show The Apprentice. One result: Colgate-Palmolive's toothpaste business, anchored in the eponymous brand, is losing market share. Though still the category leader in the U.S. and globally, Colgate has seen U.S. share slip, from 35.3% at the beginning of 2003 to 33.3% during the second quarter of this year, according to Smith Barney stock research. In September, Colgate said its second...