Word: crest
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...partnership between Sonicare and Crest...
...times, and Wodehouse certainly knew his Plautus and his Terence." By the 1920s, magazines like Liberty and The Saturday Evening Post would pay up to $35,000 to serialize a Wodehouse novel. At the dawn of the Depression, he had a Mayfair mansion and a Rolls Royce with his crest on the door. Money led to his downfall. Tax authorities in the U.S. and Britain began to pursue those royalties, so Wodehouse fled to the northern French resort of Le Touquet. There in May 1940 he was seized by the German army. For 13 months he was held...
...selling my company straight away." Because of globalization, cultural differences that affect production values?the look and feel of programs?are rapidly disappearing, too. "Ten years ago, when Bugs Bunny said, 'What's the hubbub, bub?,' most Indians would not have got it," says Nilesh Sardesai, creative director at Crest. "But today, they do," because Indian society has opened to foreign influences...
...with images of G.I.s carrying machine guns, teenagers shooting pool in smoky halls, ogres and medieval labyrinths. They're developing games that will be sold to Dhruva clients such as Microsoft. While some Indian animation companies are looking to expand into computer games, others, emboldened by the success of Crest, are dreaming of the big money: digitally animated films. Rajesh Turakhia, CEO of Maya Entertainment, a Bombay-based studio, says that Indian companies will next target smaller Hollywood 3-D animation films with budgets of $10 million to $20 million...
...economics are compelling, but it's still been difficult for India's animators to gain the acceptance of clients who don't think of India as an animation center. A.K. Madhavan, Crest's CEO, recalls fruitless sales trips he made to the U.S. in 1999 and 2000. "Had we known how tough it would be to get a breakthrough," Madhavan admits in retrospect, "we might not have kept going." Persistence and a little good fortune helped Madhavan get his big break. While in Texas in 2001, he met with an independent animation producer named Mike Young, who happens to share...