Word: crest
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Robert Amen, IFF's CEO, would prefer to keep those relationships quiet. In other industries, execs love to crow about their deals with big, powerful companies. Not here. When you partner one day with, say, Colgate and the next with Crest, you're better off keeping your list of friends to yourself. "We're the ghostwriters," says Nicolas Mirzayantz, 44, head of IFF's smell division...
...they want to look their age, but how they spend their money is another matter. How else to account for the more than 4 million Americans who got Botox injections last year? The antiaging mantra has spread beyond face creams. Revlon makes a line of "age-defying makeup," and Crest makes "Rejuvenating Effects" toothpaste. Even winemaker Robert Mondavi has jumped into the beauty pool with a luxury antiaging skin-care line, Davi ($175 for a 2-oz. jar), packed with grape-seed extract, an antioxidant...
...Saturday night in Sanders Theatre, the soloist sang harmony—with himself. For just a few hours, the Harvard crest was covered by thungkas, or Tibetan wall hangings, as the audience welcomed monks from the esoteric and venerable Tibetan Tantric Choir...
...Coke or Pepsi drinker? Do you pull into McDonald's golden arches or prefer to "have it your way" at Burger King? When it comes to toothpaste, which flavor gets you brushing, Colgate or Crest? If you think it's just your taste buds that guide these preferences, you may be surprised by what neuroscientists are discovering when they peer inside the brain as it makes everyday choices like these...
Dawkins is riding the crest of an atheist literary wave. In 2004, The End of Faith, a multipronged indictment by neuroscience grad student Sam Harris, was published (over 400,000 copies in print). Harris has written a 96-page follow-up, Letter to a Christian Nation, which is now No. 14 on the Times list. Last February, Tufts University philosopher Daniel Dennett produced Breaking the Spell: Religion as a Natural Phenomenon, which has sold fewer copies but has helped usher the discussion into the public arena...