Word: crested
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Dates: during 1960-1969
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Four years ago, the American Den tal Association gave its seal of "recognition" to Procter & Gamble's fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since. Crest doubled its sales within a year, then passed Colgate Dental Cream, the longtime leader, to win the nation's No. 1 selling spot. The side effects of Crest's leap were consider able: a few fringe toothpastes were forced off the market, other brands' advertising budgets soared to keep up with Crest, and almost everybody in the business hurried back to the laboratory...
Last week the toothpaste business was again agitated over fluorides. The A.D.A. gave Colgate's new fluoridated Cue toothpaste the same pat on the back it had awarded Crest...
Even before announcement of the award, Bristol-Myers pronounced its new fluoride paste - Ipana Durenamel - more effective than Crest in reducing tooth decay. Madison Avenue advertising agencies rubbed their hands with glee: toothpaste ad budgets are sure to rise over last year's record $35.5 million...
...guerrillas were armed wih submachine guns, pistols, grenades and explosives. Two of the guns were Belgian Fabrique Nationale automatic rifles that bore the Cuban military crest and were traced to a 1959 shipment to Castro. There were also five antitank projectiles of Russian make...
...stand. But the fuel pump of his B.R.M. quit just 100 yds. past the spot where Gurney sat nursing his grief. In the grandstand, the fans began to get restless. Where was Gurney? Where was Hill? Where was anybody? At last, Bruce McLaren's Cooper cleared the crest of the last hill and started down the final straight. But McLaren was only coasting: his generator belt had parted and his engine was dead. Then came a sound that made McLaren swivel in his seat-a staccato roar, rapidly increasing in volume. Here was Clark, buzzing merrily along, ignorant...