Word: crested
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...annual sales of $800 million. Colgate is testing freeze-dry foods with a view to jumping into the food field, is searching to acquire a food company. This week, battling to regain the top of the U.S. toothpaste market that it lost to Procter & Gamble's Crest, it began national marketing of a white-colored, mint-tasting, fluoridated toothpaste called Cue; like Crest, the new paste has won the valuable seal of "recognition" from the American Dental Association...
Riding the crest of a 32-0 massacre of Princeton last week, the Yale freshman football team comes to Harvard today at the peak of its form and poses a serious threat to the Yardlings' three-game winning streak in the "little Big Game" at 2 this afternoon...
...advertises 42 different products, spends 10.4% of its $1.91 billion in sales on pushing its products (v. G.M.'s 1%). Procter & Gamble lays out a hefty $20 million per year to promote Tide, and Tide has captured 17% of the lucrative heavy detergent market. P. & G.'s Crest ($16 million for advertising) accounts for almost 33% of all toothpaste sales, Gleem for another 17%. Ivory Liquid ($8,500,000) has cleaned up 18% of all liquid detergent sales, Joy and Thrill another 12% and 8% respectively. Duncan Mines cake mix has 27% of the ready-mix cake market...
...there, come what may. He advances to understanding the subtleties of the basic traffic law of priorité à droite, which means yielding to the car on the right only if there is no way of bluffing through. Then come more refined arts, such as passing on the crest of a hill...
...special greaseproof containers for this purpose each year. "The demand is growing so great," says a flack for elegant Ernie's in San Francisco, "that we are now in the process of having a foil-lined box designed for us that will carry the restaurant's crest...