Word: crested
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...business necessity. Even as big companies like Hershey's, Citibank and Proctor & Gamble roll out products just for American Hispanics, advertisers already see the next frontier to be Latino-centric mainstream marketing, the same way hip-hop, urban culture has pervaded the general ad market in the past decade. Crest, P&G?s flagship toothpaste, has just named 5-year-old Cuban-born girl Enya Martinez its new ?Crest Kid,? the all-American advertising icon represented in the 1950s by kids drawn by Norman Rockwell. "For anyone under 30," says Gary Bassell, head of the Bravo Group, a Hispanic agency...
...Banknorth Garden likely doesn’t represent the wave crest of corporate sponsorship. Reality bites, but right now it’s better to ride the wave out—wait ’til sponsorship really becomes unfashionable before beginning to fight against it. Accordingly, we are left wondering how much we could get for naming rights to the editorial office...
...surface, this could be their calling card. Opportunity and Spirit can't detect bacteria directly, but they're not finished unearthing secrets. Spirit's discovery of an intact meteorite was totally unexpected, and the rover should get a dramatic panoramic view in a few weeks when it reaches the crest of the Columbia Hills. "I have no idea how much longer [the rovers] will last," says Squyres. "So you plan for the long term--but each day you drive like there's no tomorrow...
...There’s definitely a romance to the big three trails: The Appalachian mountains, the Pacific Crest trail out in California, and the Continental Divide trail [in] the Rocky Mountains,” said Koenig. “That air of romance will always have an appeal...
Another student, Andrew J. Bestwick ’07 of Adams House, plans to take next spring semester off to hike the Pacific Crest Trail, which extends from the Mexican border up to Canada...