Word: crested
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...looked poised to swallow its former parent, AT&T, in a deal that could top $15 billion. Then Procter & Gamble said it would acquire Gillette for $57 billion, forging a consumer-products giant with brands ranging from Gillette's Right Guard deodorant and Mach3 razors to P&G's Crest, Pampers and Tide...
...will bigger be better? Unlike the mates in the HP-Compaq and AOL--Time Warner deals, both partners here are marrying from positions of strength. P&G, for one, has had several recent hits, like Crest Whitestrips and Swiffer cleaning products, and Wall Street loves Lafley for increasing operating income and turbocharging the growth of brands like Iams pet food (another acquisition). On the other hand, P&G has never absorbed a company as large as Gillette, with its 30,000 employees, and the price it's paying is steep. "We are skeptical that simply going from $55 billion...
...stay loyal to the brand. Parilla recalls a Pampers television ad she liked, broadcast in both English and Spanish, showing a smiling baby crawling in the diapers. The nurses at Garfield Medical Center in Monterey Park, Calif, gave Parilla free samples of Pampers and other P&G brands like Crest and Tide as she checked out after Fatima's birth (Parilla uses Crest, although she prefers Cheer, another P&G brand, to Tide). At a local health clinic, she picked up a copy of Avanzando con Tu Familia (Helping Your Family Move Ahead), a P&G-published Martha Stewart Living...
Eleta's tactics are instructive. Step One: P&G chose to focus its marketing dollars on just 12 of its 300 brands: Always feminine products; Bounty; Charmin toilet paper; Crest; Dawn dishwashing cleaner; Downy fabric softener; Gain and Tide laundry detergents; Herbal Essences, Head & Shoulders and Pantene shampoos; and Pampers. Why not, say, P&G's Iams pet-food line? Median household income for Hispanics is $33,000, compared with $48,000 for the non-Hispanic population; P&G's market research found that relative to the general population, Hispanics tended to spend less on their pets...
Ammann discovered a strange skull with the dimensions of a chimpanzee's but with an odd, prominent crest like a gorilla's. Motion-detecting cameras in the forest caught what looked like immense chimpanzees, and a photograph purchased from poachers showed hunters posing with an animal estimated to be twice the size of an ordinary chimp. Ammann measured a fecal dropping three times as big as chimp dung and footprints as large as or larger than a gorilla...