Word: crested
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...only time he loses sleep, says A.G. Lafley, is when he thinks a competitor might beat him to a hot new product. And Lafley is sleeping pretty well these days. The soft-spoken, silver-thatched CEO is leading consumer-products giant Procter & Gamble from one hit to another. Crest's battery-powered SpinBrush for dental care and its Whitestrips for tooth brightening have helped Crest global sales grow 50% in the past two years--a surge unheard of for such a big, mature brand. That kind of innovation has sent P&G's profits into double-digit growth and made...
...within the decade. Most of Procter's next generation of billion-dollar brands will probably come out of this area, which includes Olay skin care, Cover Girl cosmetics, Clairol Herbal Essences shampoo and Actonel osteoporosis prescription medication. Two of the most recent ones to join the elite club are Crest and Iams, the high-end pet food that P&G acquired in 1999 and has since turned into a mass-market brand. Driven by aging baby boomers and image-conscious youngsters, demand for skin-care products, cosmetics, shampoos and all manner of over-the-counter and prescription remedies is growing...
...SpinBrush, P&G showed that it no longer suffers from the Not-Invented-Here syndrome. Making a bet on a small Cleveland, Ohio, start-up called Dr. John's and its invention of an ingenious battery-powered toothbrush that could be sold at a profit for roughly $6, Crest bought the firm at the beginning of last year and, by applying its marketing and distribution muscle, has turned it into a $200 million category killer. Lafley hopes it can be a model for the future. "I'd love to see a third to half of 'discovery' come from outside...
DIED. SWAMI SATCHIDANANDA, 87, Indian guru who opened the 1969 Woodstock festival by teaching the crowds to chant "om"; in Madras. A native of South India, the thickly bearded swami went to the U.S. in 1966 on the crest of a wave of counterculture interest in Eastern religion, and he eventually served as spiritual adviser to such celebrities as Carole King, Jeff Goldblum and Laura Dern. Satchidananda founded a number of ashrams, including Yogaville in Virginia, where he made his home. At Woodstock he shared the stage with rock luminaries Jimi Hendrix, the Who and Crosby, Stills, Nash & Young...
...buddy Rich Galli, who met each other in Italy, where they were mountain-warfare instructors. Galli was infantry and Fairchild artillery--as were Lewis and Clark, respectively. Soon we are skirting 10-ft. snowdrifts, now and again postholing into a soft patch up to our thighs. By midday we crest the ridgeline, where we can start to make out the vast wild expanse that stretches away on all sides. To our north are 1.8 million acres of the Clearwater National Forest, to the south are 1.3 million acres of the Selway-Bitterroot Wilderness area. The skies have cleared...