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When Steinbeck in 1962 became the sixth American author to win the No bel Prize,* he was well past the crest of his powers, even though the committee in Stockholm professed to admire especially The Winter of Our Discontent, published in 1961. The novel was a 311-page allegory, set on Long Island, an unaccustomed territory for Steinbeck, and was written to portray the contamination of the nation's mor al standards and beliefs...

Author: /time Magazine | Title: Books: John Steinbeck, 1902-1968 | 12/27/1968 | See Source »

Developed at Indiana University by Dr. Joseph C. Muhler and Dr. George Stookey, the prophylactic paste embodies more than 20 times the fluoride concentration of toothpastes now on drug-store shelves. The sweet-tasting paste polishes teeth as well. Dr. Muhler, who developed Crest, the first patented stannous-fluoride toothpaste, is a staunch supporter of fluoridating water supplies. But such efforts are not enough, he maintains. Only 155 million of 200 million persons in the U.S. are served by treatable public water supplies. Of them, only 82 million now drink water containing natural or supplemented fluoride. Muhler compounded...

Author: /time Magazine | Title: Dentistry: And Now, the Brush-In | 11/15/1968 | See Source »

Hardin made a strong bid to break away during the third mile, but Shorter came back to take a one-stride lead going up Van cortland Park's legendary Cemetery Hill. But Hardin kept the pressure on. Moving well over the crest of the hill and down the back side to open up a ten yard lead by the final flat stretch. He managed to maintain his momentum over the final 600 yards as his long-time Eli rival faded rapidly. Hardin's final margin of victory, a convincing eighteen seconds, belied the closeness of the battle...

Author: By Richard T. Howe, | Title: Harriers, Hardin Set Heps Record | 11/9/1968 | See Source »

...Crest toothpaste commercial shows a pert black housewife bidding on antiques at an auction that is in a presumably wealthy white neighborhood; in another, a black science teacher lectures white parents on what to do to keep Junior's teeth bright. In toy commercials, white, Negro and Oriental children frolic together in an idyllic suburban setting that exists only in some copywriter's imagination. In Ad-Land, there is no discrimination between whites and nonwhites, at least in one sense: both are treated unrealistically...

Author: /time Magazine | Title: Commercials: Crossing the Color Line | 10/25/1968 | See Source »

...crazed swirl but along its own planes ... of light and shadows and surface not nearly so nice and smooth as plasterer Super Plaster Man intended with infallible carpenter level bubble ... not so foolproof as you thought bub, little lumps and ridges up there and lines ... like spines on crests of waves of white desert movie sand each one with MGM shadow longshot of the ominous A-rab coming up over the next crest for only the sinister Saracen can see the road and you don't know how many subplots you left up there Plaster Man, trying to smooth...

Author: By Jay Cantor, | Title: The Electric Kool' Aid Acid Test | 10/19/1968 | See Source »

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