Word: crestings
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Dates: during 1960-1969
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Procter & Gamble prides itself on knowing a promising young man when it sees one. In 1962 it took one look at Eugene Mayfield, a personable, 24-year-old graduate of Oberlin College and snapped him up. Mayfield worked for two years as a junior advertising writer for Crest, P.&G.'s top-selling fluoridated toothpaste ("My group had 34% fewer cavities with . . ."). Then, for reasons of his own, he quit P & G last July for a Chicago food flavoring firm. With him he took a memento of his work at P. &G.: a 188-page copy...
...indicted by a federal grand jury for making an illegal phone call and transporting stolen goods across state lines. As Government agents described events, Mayfield made a telephone call- that illegal call- to an acquaintance employed by Colgate-Palmolive, maker of Colgate toothpaste and Cue, strong competitors of Crest. He offered to sell the marketing plans to Colgate...
...specified men's room at New York City's Kennedy International Airport. There they entered adjoining cubicles and Mayfield, shrewdly calculating how to delay any possible pursuit by the Colgate man, demanded that he remove his trousers and hand them over. Mayfield then handed over the Crest plan, in return received $20,000-in marked bills. As he rushed out, he was arrested by FBI agents. If convicted, Mayfield could get up to ten years in prison...
Camp Kannack stands on the crest of a gentle hillock near the midfield stripe of South Viet Nam, balanced like a football waiting for the kickoff. From the Kannack compound and its adjacent dirt airstrip, some 400 American and montagnard defenders oversee dense jungle, slippery slopes and the crumpled folds of ravines ideally suited for enemy mortar attack. A single ribbon of road leads south toward embattled Route 19, the east-west highway where government convoys are frequent prey for Viet Cong ambushes. Last week the Communists hit Kannack...
...nave, the choir intoned I Am the Resurrection and the Life. There were no flowers, but many flags and banners from old campaigns. Between the bier and the altar rested Churchill's tokens of office: his black-draped sword, the great carved lion that is the Churchill family crest, sashes bearing the medals and honors of a lifetime of great achievement. The pallbearers-Churchill's old wartime colleagues and chiefs of staff-moved quietly to their seats...