Word: crestings
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Dates: during 1960-1969
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...used to be big in the Lassie series, of course, but when a change of format eased her out of the narrative, she simply did a 60-seconder for Kool-Aid, the show's sponsor, and earned $30,000 for it. She also talks to schoolchildren about Crest Toothpaste. This, says her agent, "keeps her mother image intact...
...contestants from as far away as Peru and South Africa found out when they converged on Makaha for the International Surfing Championships, the World Series of the sport. For five days anxious surfers vainly scanned the horizon: Finally, on the day before Christmas, 15-ft. waves began to crest off Makaha Point; competitors dashed for their "guns"-long, heavy (up to 40 Ibs.) boards for use in big surf-and 8,000 spectators jammed the beach to watch...
...annual sales of $800 million. Colgate is testing freeze-dry foods with a view to jumping into the food field, is searching to acquire a food company. This week, battling to regain the top of the U.S. toothpaste market that it lost to Procter & Gamble's Crest, it began national marketing of a white-colored, mint-tasting, fluoridated toothpaste called Cue; like Crest, the new paste has won the valuable seal of "recognition" from the American Dental Association...
Riding the crest of a 32-0 massacre of Princeton last week, the Yale freshman football team comes to Harvard today at the peak of its form and poses a serious threat to the Yardlings' three-game winning streak in the "little Big Game" at 2 this afternoon...
...advertises 42 different products, spends 10.4% of its $1.91 billion in sales on pushing its products (v. G.M.'s 1%). Procter & Gamble lays out a hefty $20 million per year to promote Tide, and Tide has captured 17% of the lucrative heavy detergent market. P. & G.'s Crest ($16 million for advertising) accounts for almost 33% of all toothpaste sales, Gleem for another 17%. Ivory Liquid ($8,500,000) has cleaned up 18% of all liquid detergent sales, Joy and Thrill another 12% and 8% respectively. Duncan Mines cake mix has 27% of the ready-mix cake market...