Word: crestings
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Dates: during 1960-1969
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...there, come what may. He advances to understanding the subtleties of the basic traffic law of priorité à droite, which means yielding to the car on the right only if there is no way of bluffing through. Then come more refined arts, such as passing on the crest of a hill...
...special greaseproof containers for this purpose each year. "The demand is growing so great," says a flack for elegant Ernie's in San Francisco, "that we are now in the process of having a foil-lined box designed for us that will carry the restaurant's crest...
...PLACE by William Brammer. 462 pages. Crest...
...Only it doesn't end like that for the bull-necked actor who played the butcher in Marty, Ernest Borgnine, 47. Only 38 days after he wed his third wife, Musicomedienne Ethel Merman, 55, Ethel left his bed and board and headed in a huff for the Beverly Crest Hotel. As his sidekick used to say, after he'd closed the shop for the day, "I dunno, Marty, whaddayuh doin' tonight...
...toothpaste pattern now shapes up something like this: from 12% of the market four years ago, fluorides have grown to 35% of total toothpaste sales in the U.S., and the percentage seems sure to rise further. Crest still dominates the market, with 30% of all toothpaste sales. Far behind trails Lever Brothers' Pepsodent Fluoride, as well as Colgate's and Bristol-Myers' other fluoride brands - all of which total about 5% of the market. The A.D.A. endorsement is bound to help Colgate's new brand. But almost unnoticed last week was the fact that the A.D.A...