Word: crests
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Four years ago, the American Den tal Association gave its seal of "recognition" to Procter & Gamble's fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since. Crest doubled its sales within a year, then passed Colgate Dental Cream, the longtime leader, to win the nation's No. 1 selling spot. The side effects of Crest's leap were consider able: a few fringe toothpastes were forced off the market, other brands' advertising budgets soared to keep up with Crest, and almost everybody in the business hurried back to the laboratory...
...guerrillas were armed wih submachine guns, pistols, grenades and explosives. Two of the guns were Belgian Fabrique Nationale automatic rifles that bore the Cuban military crest and were traced to a 1959 shipment to Castro. There were also five antitank projectiles of Russian make...
...stand. But the fuel pump of his B.R.M. quit just 100 yds. past the spot where Gurney sat nursing his grief. In the grandstand, the fans began to get restless. Where was Gurney? Where was Hill? Where was anybody? At last, Bruce McLaren's Cooper cleared the crest of the last hill and started down the final straight. But McLaren was only coasting: his generator belt had parted and his engine was dead. Then came a sound that made McLaren swivel in his seat-a staccato roar, rapidly increasing in volume. Here was Clark, buzzing merrily along, ignorant...
Thoughts in Bed. The time may come when it will be better, both for him and the nation, to sit down and ponder a few problems rather than rush all over talking about them. But until that time does come, Lyndon Johnson is riding a crest, both as the President of the U.S. and as a politician seeking reelection. "Every night when I go to bed," he said recently, "I ask myself: 'What did we do today that we can point to for generations to come, to say that we laid the foundation for a better and more peaceful...
...transom, and the smooth sides of their hulls are broken with a series of jutting longitudinal strakes, like steps. In high waves, the strakes and deep V keep the hull level, nose down so that it knifes through the waves, while flat-sterned powerboats tend to leap off the crest of each swell and crash heavily into the trough. The result, according to Bertram: "less slip, more control"-and 40% higher speeds...