Word: crests
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Today, with much relief, we'll see the top of the Prudential building and encounter the stumbling Boston College students ("join us early: the race may begin at 12, but we start partying at 10," as their motto goes) as we crest Heartbreak Hill after 21 miles. Among the BC race watchers, the drink of choice has always been that most enduring of college carbohydrate supplements: beer. The students even offer a patriotic cup of Sam Adams to unsuspecting runners as they struggle by, waiting with drunken anticipation for their gagging reaction (runners beware). Although not exactly the energybooster every...
Witness, for example, the fate of a recent advertising creation, a wacky, Day-Glo pink duck, an escapee from the Cadillac crest, that has been playing a lead cartoon role in ads for the '97 Catera. The "Caddy that zigs" is aimed at younger, entry-level luxury buyers in their 30s and 40s, almost a generation behind most traditional Cadillac owners. The duck may entertain such prospects, but it also infuriated many Cadillac loyalists and even some of GM's top brass. In the past, the duck and the campaign (as well as whoever was in charge) might have ended...
...crest jewel of America's (brief) era of enlightenment. News media, public officials and those with a voice or forum within what remains of contemporary culture have an excellent chance to halt this sacrilege, before Sony-Disney get on board and turn a natural gem into a theme park. The "opposite shore" of the pond remains, at the moment, pristine--so you can see what used to be. The fucked-up side, incredibly, is now forbidden except to "hard hats." The second side goes next...
From Phoenix, Arizona, to Salt Lake City,Utah, to Boise, Idaho, the region is riding the crest of an unprecedented boom. A recent Sunday edition of the Arizona Gazette carried 46 pages of help-wanted ads with large sections devoted to health-care professionals, software engineers and telemarketers. Machine-shop operators in Colorado are hurting for skilled workers--and weeping because they can't find them fast enough to expand. Las Vegas, which already boasts more than 100,000 hotel rooms (as many as San Francisco and New York City combined), has become a construction worker's dream, with plans...
Nifty Souvenir: You can look up your family crest and shield (if there ever was one) in the gift shop and purchase crests, shields or family trees...