Word: crewed
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Dates: during 1980-1989
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...Ralph Lauren ad, look like the sort of folks who would hate to spend any of their precious free time at a shopping mall. In fact, their well-composed snapshots come from the pages of America's popular new crop of mail-order catalogs: Lands' End,* J. Crew and Tweeds. These three retailers are reaping handsome sales by offering sporty, preppy wear to customers who are partial to natural fibers and toll-free shopping. Last year the three companies mailed a total of more than 120 million catalogs to prospective customers in all 50 states...
...CREW. Based in Manhattan's up-and-coming Flatiron section and housed in a loft building with hardwood floors and exposed industrial pipes, J. Crew is far from folksy. The company's offerings are decidedly casual but with a note of sophistication. Arthur Cinader, 61, J. Crew's chairman, describes the J. Crew look as "understated flair." Cinader, whose family-owned firm operates a clothing-and-furnishings catalog business called Popular Club Plan, started J. Crew six years ago and had an almost instant...
...catalog offers stylish variations on some familiar themes in American sportswear. Besides selling a garden-variety pocket T shirt ($12), J. Crew offers a prewashed (or "weathered," as the catalog puts it) T shirt for $24 in 15 different colors, including watermelon, tangelo and mango. Other characteristic items: Shaker cotton sweaters ($38) and unlined canvas jackets ($68). This year J. Crew is branching into clothes for the office as well. Fall offerings will include a wool V-neck dress ($128) and a men's herringbone-tweed jacket (about...
...Crew is a family affair: Cinader's 28-year-old daughter Emily is the firm's president and chief of design, though she had no previous business experience when she joined the company in late 1982. Another daughter, Maud, 23, directs location photography for J. Crew. Nepotism may work: the company expects that its catalog sales this year will reach $150 million, up 50% from...
Based in a 100-year-old converted brick mill in Paterson, N.J., Tweeds is the creation of refugees from rival J. Crew. Ted Pamperin, 48, Tweeds' chairman, had worked as J. Crew's executive vice president and Aschkenes as its merchandising director. Though paid well at J. Crew, the two partners were frustrated entrepreneurs. Says Aschkenes: "We didn't want to be sitting on rocking chairs when we were 80 years old, never having tried it on our own." They raised $6 million in venture capital financing and now control a minority interest in the firm. The rivalry with their...