Word: crickets
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...comes to sports. "A lot of [sponsors] have been involved in football on the basis of someone's hobby," says Simon Chadwick, a professor of Sport Business Strategy and Marketing at Coventry Business School. When the boss of one leading British firm opted to back a poorly performing English cricket team in recent years, "people were asking 'Why?'" Chadwick says. "The fact was [the boss] was a big cricket fan. That was the only reason." At the least, such vanity can leave shareholders pondering how else a firm's profits are being deployed...
When Australian cricket legend Donald Bradman fell ill with peritonitis in London in September 1934, King George V was not amused. "I want to know everything," he reportedly said upon hearing the news. It was a measure of the esteem in which Bradman was held, even by his nemeses the English...
...Eason's ordering is obtuse (the King George snippet comes under I for "I want to know" and not, say, K for King George) but it really doesn't matter where the book falls open - this is a work for dipping. Cricket lovers will be contentedly stroking chins over such arcana as the number of first-class appearances Bradman made before his first test (nine) or the highest number of consecutive test innings against England in which he did not score a century...
...couple of entries flick at Bradman's famously prickly character, but overall the tome - published to coincide with his centenary - is respectful. Such is Bradman's posthumous clout, and as cricket writer Gideon Haigh says in the foreword: "We are content for the deeds to stand...
...National Terror Cricket is an 800-pound gorilla that has smothered all other sports in India ("Subcontinental Shift," June 30 - July 7). It hogs the media, sponges all the sponsorship, and makes idols of mediocre, inconsistent and narcissistic athletes. Even the sport's bandwagon followers manage to spend hours discussing endless inanities about the turn of a ball or the long hair of a wicketkeeper. If India produces any world-class contenders in, say, chess or shooting or racing, it is a tribute to their doggedness and talent that they flourish despite the specter of cricket looming above them like...