Word: crisco
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Dates: during 1940-1949
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...like the very best butter, and it may be on your butter plate at one of the nation's best hotels-yet it may not be butter at all. Secret of the pale gold ersatz product is a new "butter culture" called Extrin, which makes white vegetable shortening (Crisco and Spry are trademarked examples) taste and look like real butter...
...years huge Lever Bros. (Swan Spry, Rinso, Lux, Lifebuoy, etc.) and huger Procter & Gamble (Ivory, Crisco, Oxydol, etc.) have slugged at each other in the nice-Nellie manner of the advertising campaign—with occasional forays that were not so nice, but not so noticeable to the layman, either. Now the battle has exploded in a big way: in Boston a Federal grand jury indicted Procter & Gamble for using the mails to defraud. By the terms of a 57-page, 40-count indictment this turns out to mean bribing various Lever Bros, employes with aliases like "Babe," "Red" and "Chick...
...dish out to Procter & Gamble and Colgate because a new spraying process Lever adopted in the late '20s turned out (in 1937) to be a patent infringement. About the same time, Lever enraged Procter & Gamble by bringing out Spry to compete with Procter & Gamble's long-established Crisco. Smart Lever Bros.—British-founded, now ambiguously owned by British Unilever's Dutch affiliate Lever Bros. & Unilever N.V., through a South African holding company—has always been famed for spotting and invading a good established consumer-goods field where there was room for competition. But the battle of shortening...
...rhyming entries. Most National Contesters submit many entries to each contest through friends all over the country, give 10% of their winnings to the pal in whose territory and name the contest is won. Wise contestants usually send their entries in rather cheap envelopes, sometimes spill a bit of Crisco on the sheet to make the entry look homemade...