Word: crisco
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Dates: during 1970-1979
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...percentage craze is growing wilder. According to its latest ads, Score makes hair "juicy" and "actually 12% plumper." The account people at Wells, Rich, Greene, the agency that dreamed up the ad, insist that this figure was established in microscopic measurement tests. Similarly, Crisco Oil claims that it splatters 35% less than other oils. To determine this percentage, Procter & Gamble research men say they repeatedly collected the splatter of eight frying oils on aluminum foil and measured the weight of the sheets...