Word: crisco
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Dates: during 1980-1989
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...their offending products. Sokolof, 66, a building-materials manufacturer in Omaha who suffered a heart attack 22 years ago, has spent $2 million so far on his crusade. Says he: "People feel like they have been deceived by the food companies." Sokolof points out that Procter & Gamble's Crisco is touted as having no cholesterol, but it contains palm...
...could take two years for the Government to sort through the mound of data, conduct its own tests and allow fake fat to reach menus and supermarket shelves. But Wall Street is already optimistic that the maker of Ivory soap, Crest toothpaste and Crisco oil has its hands on the greatest food-industry breakthrough since, well, sliced bread. Within two days of the FDA filing, P&G shares jumped 10%, to 93 5/8. P&G (1986 revenues: $15.4 billion) has "hit a grand-slam home run," says Hercules Segalas, an analyst for the Drexel Burnham Lambert investment firm. "This...
...Bates client for 46 years, took away $100 million of its business, primarily because the combined agency would be handling many products of its nemesis, Procter & Gamble. Later P&G became disgruntled and pulled $85 million worth of Saatchi & Saatchi accounts, notably Luvs diapers, Bounty paper towels and Crisco...
Procter & Gamble does everything in a big way. The company is the $12 billion enterprise behind such household names as Charmin, Folger's, Crest and Crisco. When P&G decides to add a new product to this list, competitors view the marketing assault as a D-day invasion, and with good reason. Last week P&G launched Citrus Hill, its entry into the $3 billion market for chilled and frozen orange juice. "There's a year of sunshine in every sip," goes the slogan for the ads that blossomed on TV and in newspapers. The commercials portray...