Word: crisco
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...reach consumers at what he calls the "first moment of truth" in the store. (There's a reason so many snazzy new graphics and displays are showing up in the aisles.) He has sold off underperforming products that don't fit the new mix, like Jif peanut butter and Crisco shortening...
...management instead of technology. It shares just about every piece of market data it collects—we’re talking petabytes here—with its suppliers, which has proven so vital for the consumer products industry that Proctor & Gamble, makers of everything from Charmin to Crisco to Cover Girl, have an office employing more than 200 people in Wal-Mart’s small-town Arkansas headquarters. Its logistics and distribution system is smart enough to know which ethnicities of Barbie sell better in which stores. It pioneered the “big box” format...
...with his ailing father and some friends in a home near the Capitol. After hymn singing and words of heartfelt advice, the Rev. J. Robert Ashcroft, a titan in the Pentecostal Assemblies of God denomination, knelt beside his son and anointed his forehead. He used some Crisco cooking oil from the kitchen...
...example, a rose-scented concoction might be best for massaging an "A" out of your chem TF, whereas a healthy tablespoon of Crisco might be inappropriate for coaxing that last portion of garlic bread out of the dining hall staff. Novices should stick with basic wooden implements such as "Mr. Happy." Any massage accessory requiring electricity is likely to make the massage both noisy and uncomfortable...
...result, parents have been turning to all sorts of bizarre alternatives, including eucalyptus and neem oils and chrysanthemum-flower extract, solutions that have been recommended on the Internet. Others have taken to smearing their children's heads with mayonnaise, petroleum jelly or Crisco, then having the kids sleep in a shower cap. In July a 13-year-old girl in Lorimor, Iowa, died after her mother doused her head in gasoline and a pilot light on the family's hot-water heater ignited the fumes. Last spring, a six-year-old Oklahoma girl stopped breathing temporarily after her mother...