Word: crisco
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Soap and Shoes. Almost everyone is for the annual wage - in principle. But only a trifling number of U.S. companies have been brave enough to try it out in fact. One of the first was Procter & Gamble (Crisco, Ivory Soap), in 1923. Its socially conscious president, the late William Cooper Procter, felt that the "outstanding evil" of the U.S. economic system was its in ability to provide steady employment, decided to guarantee all P. & G. workers 48 weeks of work a year. Working out such a plan was not simple. Although the consumer demand for soap is year-around, wholesalers...
...long-winded soap opera came to a happy ending last week. Back in 1941, huge Lever Bros. (Swan, Spry, etc.) sued equally huge Procter & Gamble (Ivory. Crisco, etc.) in Baltimore, contending that P. & G.'s new Ivory soap infringed on Lever's brand-new patented Swan soap. Promptly, P. & G. fired back with a suit of its own, charging that Swan soap infringed on old Ivory soap (TIME, June 22, 1942 ). After a three-year legal struggle, Lever Bros. won its suit in appellate court last December, got ready to battle P. & G. on up into...
...like the very best butter, and it may be on your butter plate at one of the nation's best hotels-yet it may not be butter at all. Secret of the pale gold ersatz product is a new "butter culture" called Extrin, which makes white vegetable shortening (Crisco and Spry are trademarked examples) taste and look like real butter...
...years huge Lever Bros. (Swan Spry, Rinso, Lux, Lifebuoy, etc.) and huger Procter & Gamble (Ivory, Crisco, Oxydol, etc.) have slugged at each other in the nice-Nellie manner of the advertising campaign—with occasional forays that were not so nice, but not so noticeable to the layman, either. Now the battle has exploded in a big way: in Boston a Federal grand jury indicted Procter & Gamble for using the mails to defraud. By the terms of a 57-page, 40-count indictment this turns out to mean bribing various Lever Bros, employes with aliases like "Babe," "Red" and "Chick...
...dish out to Procter & Gamble and Colgate because a new spraying process Lever adopted in the late '20s turned out (in 1937) to be a patent infringement. About the same time, Lever enraged Procter & Gamble by bringing out Spry to compete with Procter & Gamble's long-established Crisco. Smart Lever Bros.—British-founded, now ambiguously owned by British Unilever's Dutch affiliate Lever Bros. & Unilever N.V., through a South African holding company—has always been famed for spotting and invading a good established consumer-goods field where there was room for competition. But the battle of shortening...