Word: crisp
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...newest and youngest of radio's women's home companions is 27-year-old Florence Pritchett, a bejeweled, baritone-voiced ex-model who takes the air as "Barbara Welles." Flossy's voice is husky, refined and thrillingly intimate as she says: ". . . Tear crisp green leaves of four-times-washed spinach into appetizing pieces. Moisten with French dressing and toss together in salad...
...France-Soir, packed it with straight news for Parisians who got almost everything but news in most of the French press. France-Soir pushed swiftly to France's top circulation (about 600,000 daily). U.S. newsmen credit its success to shrewd application of tried-&-true U.S. tricks: big, crisp headlines, heavy accent on crime, bright feature stories and splashy makeup. Although he dashes off headlines with oldfashioned, wooden pens, Lazareff comes closer than any other French journalist to the "U.S. idea of a star managing editor...
...mind. His biggest policy change, he says, will be a greater attempt to appeal to the laity. About 25% of the Century's readers are laymen; Editor Hutchinson hopes to boost it to 50%. Says he: "I'd like to keep our theological editorials short and crisp. Now, Dr. Morrison's editorials on theology are certainly impressive, but a bit overpowering...
William Bowers' dialogue is conventional in the "crisp" manner, but it is also amusing, highly efficient and skillfully delivered. Sample: O'Brien's modest description of his poverty. He used to have to save up to weigh himself...
...After indignantly denying that she had fired Town Marshal James Rigas for confiscating tavern punchboards, 270-lb. Mayor Maggie Waltho of Soap Lake, Washington took the job herself, silenced carping critics with a crisp, "In a fourth-class town, what the mayor says goes...