Word: crisp
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Unique was the electioneering of Candidate Georges Claude, a well known chemist. He ignored politics completely, and lectured to his constituents in crisp, entertaining style on scientific subjects. Intrigued, the ballot-casters gave him a thumping majority...
...Bogart's Knob, just before midnight, more than 100 blooded hounds pointed long noses into the crisp, still air, sniffed, caught the scent, were gone. At their head, gallantly leading his last hunt, ran "Old Limber," Uncle Alf's famous fox-follower, whose picture once adorned in Nashville the State Capitol's walls. Baying excitedly, their notes cutting through the silent woods, the dogs circled. They closed in, relentlessly, on their furry, red prey...
From April, when the perfume of roses and orange blossoms is heavy in the night-shadowed streets, until September, when there is already a crisp tang in the air, we take long night rides through the black and silver of a moonlit countryside. Five minutes from the city, in any of three directions, we ride among irrigated fields cf alfalfa or cotton, orchards of citrus or other fruits, emerald grape vines, whence a cool moist breath rises in the summer air. . . . THELMA B. MILLER (MRS. Ross C. MILLER) Bakersfield, Calif...
Instead of putting their money in a shoe, cautious people often buy bonds. There is a feeling of safety in a crisp bond; it is backed up by buildings, lands, machinery, steel, coal?things. People can go and see or touch the things that make their bonds secure. But what about newspaper bonds? Only a fraction of their security is based on buildings and presses; the rest is good-will (of readers and advertisers). Indeed, a cautious investor might be alarmed if he asked himself the question: "How do I know definitely that anyone is going to buy this newspaper...
Sirs: TIME'S scintillating, crisp, news style is hav ing a widespread effect on advertising copy, and magazine writing. Here lately I detect it in almost every magazine I pick up. Perhaps buried deep down in some article or some adver tisement, but nevertheless there, with its char acteristic sparkle...