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...looks in an attempt to expand their customer base and achieve mega-brand status along the lines of Ralph Lauren and Tommy Hilfiger. Jay-Z, who founded Rocawear with Damon Dash, even sang about the sartorial shift: "I don't wear jerseys, I'm 30-plus./Give me a crisp pair of jeans ... Button up." (Concertgoers quickly followed his lead, he says.) Dash, Rocawear's CEO, isn't a fan of the new trend. "This is the dress-shirt winter. I'll just stay warm and still while that winter blows by," he says. But he knows dressier styles...

Author: /time Magazine | Title: Preppy Goes Back to School | 8/30/2004 | See Source »

...mache Argonauts fleeing from an angry Zeus robot. Or a children's chorus performing a Zorba medley at the Acropolis. Or at least Yanni. But last Friday, Athens introduced a surprising new element to the show: class, or at least its cousin, restraint. History was referenced by way of crisp video from Olympia, but no actor-Pheidippides stumbled breathlessly into the stadium to recreate ancient Marathon. There was a graceful recap of three eras of Greek sculpture that did not include a singing Trojan horse. A hovering cube allowed those familiar with Pythagoras to feel intellectually flattered without patronizing those...

Author: /time Magazine | Title: A Classic Spectacle | 8/23/2004 | See Source »

...formations. Locals call the area Cappadoccia, or "fairy chimneys," and at nearly every roadside stop, there's a stall selling gozleme?the flat bread native to the region. A mixture of feta cheese, parsley, vegetables and spices is wrapped in dough and sizzled over a hot griddle until perfectly crisp. Gozleme is tangier than an Indian paratha, more robust than a French crepe, and altogether delicious...

Author: /time Magazine | Title: Amuse Bouche | 8/16/2004 | See Source »

...carved by nature into phantasmagoric formations. Locals call the area Cappadocia (fairy chimneys), and at nearly every roadside stop, there's a stall selling gozleme - the region's extraordinary flat bread: a mixture of feta cheese, parsley, vegetables and spices wrapped in dough and sizzled on a griddle until crisp. Gozleme is tangier than an Indian paratha, more robust than a French crepe and altogether delicious. Cappadocians eat gozleme for breakfast, lunch and dinner (usually with a refreshing glass of ayran, a frothy yogurt drink). Newer restaurants in the area offer variants stuffed with eggplant or mushrooms. While purists scoff...

Author: /time Magazine | Title: Their Daily Bread | 8/15/2004 | See Source »

...career, understand traffic safety and navigate the perils of obesity and school violence. The chic attire of the bead-business owners turned out to be an exception. At the group's national convention in Chicago in July, lots of the 5,000 boys and girls were decked out in crisp red blazers and power ties, many of them dying to show off their skills in "extreme leadership events," such as running faux business meetings and going through mock job interviews as prospective employees. Bottom line: you can excel at home ec these days without preheating an oven...

Author: /time Magazine | Title: Recipes for Success | 8/2/2004 | See Source »

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