Word: crispers
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...enjoyed greeting passersby with a lively “Hey, you!” encouraging them to investigate home equity options as they walked past Sovereign Bank. Then, all of a sudden, they stopped talking. The Sovereign voices have been silent for over a week. The toothy grins, the crisper-than-a-Docker’s-commercial khakis—gone, boarded up. Naima Bensassi, a personal banking representative at Sovereign Bank, adamantly insists, “We’re just trying to fix it, that’s all.” But rumor has it that...
...jobs. They were determined to reverse a disturbing trend. Over the previous decade, Pepsi had been steadily gaining on Coke. Using a brash advertising campaign built around the "Pepsi Challenge" slogan, the rival cola was becoming increasingly popular with younger drinkers, who seemed to prefer its sweetness to the crisper taste of Coke. The inroads were largest in supermarkets, where Pepsi in 1977 actually overtook Coke in sales. Because of its dominance in the fountain and vending-machine trade, however, Coke still holds an overall 22% to 19% edge. Each point represents about $200 million in sales...
...Today has been gradually refined over the past three years. The paper is still divided into four sections--News, Money, Sports and Life--but the front page of each department boasts more pictures, crisper layouts and a more variegated palette of colors. The Sports pages, crammed with statistics, proved an immediate hit with readers. Money quickly became more consumer oriented, but Life struggled through months of fluff before sharpening its coverage...
...zone has been much crisper,” Sweet said. “We’re not letting the other team take as many easy shots...
...perfectly rendered grandiose pop, enormous in sound and theme. Bono sings about salvation (Yahweh), love (A Man and a Woman), doubt (One Step Closer) and, on All Because of You, himself ("I like the sound of my own voice, I didn't give anyone else a choice") in vocals crisper and more confident than those on All That You Can't Leave Behind. The rhythm section supports him with typically selfless precision during the verses and controlled fury during the breaks...