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...Dallas-based Frito-Lay, which claims to be the biggest chip maker in the U.S. and uses Comic Buddy Hackett to munch chips on TV commercials, sides with the institute. But Frito-Lay is hedging its bet by test-marketing Munchos, a potato snack that it carefully labels "potato crisps." Francis X. Rice, president of the institute, concedes that "synthetic" chips do have advantages. Pringle's, for example, have a longer shelf life and are not nearly so fragile as potato chips because they are uniformly round and come neatly stacked in tall cardboard canisters. Partly because...

Author: /time Magazine | Title: Marketing: The Potato-Chip War | 10/17/1969 | See Source »

...Crimson backfield was impressive. Its crisp passing and superb running from a steep formation kept Brown in defensive trouble, and even when scrum-half Phil Ordway was forced out of the game with a lacerated chin. it remained cohesive...

Author: By John L. Powers, | Title: Brown Dumps Ruggers, 'C' Squad Sole Winner | 10/6/1969 | See Source »

...Holy Cross fans like a particular kind of football-good, crisp football. The crowd on the far side rose to its feet after defensive back Mike Jordan collided with big Pete Varney, causing Pistol Pete to get up a little slowly. It was the play of the day. Of course, Varney wasn't hurting very long, but the fact that any back could hit Varney with such results is surprising...

Author: By Bennett H. Beach, | Title: Soaking Up the Bennies | 9/30/1969 | See Source »

...young Durrell saw death too. The crisp horror of a tarantula killing a newly hatched bird is as vivid in his prose as it must have been to the watching boy. "The spider drew the quivering baby to him and sank his long, curved mandibles into its back. The baby gave two minute, almost inaudible squeaks as it writhed briefly in the hairy embrace of the spider. The poison took effect, and then the spider turned and marched off, the baby hanging limply from his jaws." Happily, Durrell refrains from following this description with a bloodless dissertation on the importance...

Author: /time Magazine | Title: Books: Family + Fauna X 2 | 9/12/1969 | See Source »

HISTORY. I came to Harvard in the fall of 1965. It was a crisp fall and quite russet, if I remember correctly. Two falls before, John Kennedy was shot dead in the middle of a Biology test. A girl came running into class hysterical to tell us. A few of us stayed to finish up our mollusca; then they let us out early. The summer before, I was a civil rights worker in Alabama. In those days, we believed that the government could solve all of our problems, and that we were the good guys and the government...

Author: By James K. Glassman, | Title: A History of Our Class | 6/30/1969 | See Source »

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