Word: criteria
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...rebutting Harris, Lowenstein focused on the criteria of efficacy: students, he said, could have a considerably impact on government policy; but they must appeal to the "broad middle" of the American public, accomplishing with large numbers what they might not be able to do with sheer intensity of feeling...
...Criteria of Efficacy...
While with the government, Wofford and Hayes were in charge of establishing regional community action offices. They also developed the criteria for awarding community action grants and set up new programs across the country...
...graduate programs seem easiest to sell. Chicago clearly ranked in the top ten in last summer's infamous survey of Graduate School education. But it never placed number one. Chicago newspapers played up the university's high standing, while simultaneously undercutting the survey's pretensions and criteria for judgement. The U of C's seven professional schools (Business, Divinity, Education, Law, Library, Medicine and Social Service Administration) likewise rank high, but none have an assured position in first place. Chicago can proudly claim 27 Nobel Prize winners in some form of affiliation, including its current President, George W. Beadle...
...perhaps Chicago should not pretend that it does. As the newspapers pointed out, general criteria for greatness really satisfy no one. The U of C's virtues will not be found in a prestige or ranking contest with other universities. They are instead small and unique, usually a question of emphasis different from other institutions: the pioneering Urban Training Center for Divinity School students, or the communications system-computer expert who heads the library school. The university has not lost its Harper-established reputation, but it must not forfeit its individuality by stretching its claims...