Word: croc
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...Australian Outback he is a Tarzan of the Mates, quaffing a few beers before going off to hypnotize the odd buffalo or save a plucky American reporter (Linda Kozlowski) from the jaws of king croc. In the urban jungle of Manhattan he is as flummoxed as King Kong -- wary of escalators, bidets and soul-man handshakes -- but eager to buck the odds. It is The Gods Must Be Crazy in whiteface, and ingratiating enough to make Mick Dundee (Paul Hogan) a man for all box offices. After topping E.T.'s record take in Australia, this shambling comedy (directed by Peter...
Businessman Barry Gottlieb, 34, is the scourge of preppiedom. First he designed a belly-up alligator that poked fun at the celebrated reptile on Izod Lacoste shirts. Its name: the Croc O' Shirt. Unamused, Izod Lacoste sued, and Gottlieb's Mad Dog Productions (1983 sales: $300,000) agreed to withdraw its parody pullovers. Mad Dog is again on the run. The satire this time is Ralph Lauren's polo-player insignia. Gottlieb's Horse Shirt shows the rider being dragged behind the horse. Lauren sued, and Gottlieb has again promised to halt sales. Said he last...
...longer. Inspired by Minneapolis Public Relations Man Bill Bentzin, a new organization has been formed to help the viewer fight back. Its name is the Committee for Rejection of Obnoxious Commercials-or CROC-and its weapon is ridicule. Last week CROC, which has more than 2,000 dues-paying members, announced its selection of the ten worst TV commercials of the past year and offered the corporations that sponsor them the CROC award: the Lemmy, a walnut plaque topped with a plastic lemon. CROC's list, in order of obnoxiousness...
...CROC also singled out the commercials it liked. One was for Coca-Cola ("I'd like to buy the world a Coke") and another for Alka-Seltzer ("Try it, you'll like it"). Coke, coincidentally, won an Effie (for marketing moxie) and Alka-Seltzer a CLIO (for performance) from the admen themselves. The industry's own awards were also announced last week at the 13th annual American Television and Radio Commercials Festival in Manhattan. Will CROC have any effect? Probably not. All it offers the viewer is vicarious and considerable pleasure: to squeeze-or strangle-Mr. Whipple...
STRANGE NIGHT VOYAGE: THE MERCHANTS OF DREAMS (A & M Records). Peter Pan, Captain Hook, the clock-gulping Croc; Dorothy from Oz and Alice from Wonderland are aboard for this Strange Night Voyage. "Grow young," plead The Merchants. "Stay young while you can." And off these dream vendors sail in a rocking-beat boat to celebrate the joys of childhood fantasies. A solid performance, full of vitality, taste and style, with meticulous, well-wrought orchestration...