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...last week President Crocker's cronies gave him a big luncheon in the Pacific Union Club to celebrate his 75th birthday. As conservative as his bank, old Mr. Crocker is a stanch Republican whose years have been filled with civic duties. He headed the committee that welcomed Charles Evans Hughes when that GOPresidential nominee made his ill-fated visit to California in 1916. He was vice president of the Panama-Pacific International Exposition, served on the board of regents of the University of California for two decades. In poor health of late, Mr. Crocker has been spending more & more...

Author: /time Magazine | Title: Business & Finance: Sons in San Francisco | 1/27/1936 | See Source »

...after last week's birthday party Mr. Crocker retired to his bank's chairmanship and his older son was named to succeed him as president. William Willard ("Willie") Crocker became a vice president in 1919 after a year's training tour through Manhattan's Bankers Trust Co. Like his father, he went to Yale (Class of 1915), earned a crew Y, a Phi Beta Kappa key, a tap on the back from Scroll & Keys. After a turn at the Harvard Law School, he drove an ambulance in France, attended a French artillery school, transferred...

Author: /time Magazine | Title: Business & Finance: Sons in San Francisco | 1/27/1936 | See Source »

...Willie Crocker has never been tied to his desk by his duties, though he has not played polo since the 1933 bank moratorium. Now 42, stocky, stoutish, convivial, he romps through his work, has plenty of time for such fun as golf, tennis, visits to Pebble Beach, the snowy Sierras, Tahiti. His home is a 103-acre chunk of his father's original estate equipped with an Italian villa, swimming pool, squash courts, garage with a Cadillac and two Oldsmobiles. Son Crocker also goes in for civic virtue, helped establish the San Francisco Museum of Art, for a while...

Author: /time Magazine | Title: Business & Finance: Sons in San Francisco | 1/27/1936 | See Source »

...Crocker First National is a highly personal institution. With the exception of the elder Mr. Crocker, all officials sit on an open raised platform at the end of the marble banking room. Executives wander about, chat at length, wave to customers below. Preferring a little office just off the platform to his luxurious quarters upstairs, old Mr. Crocker trots in & out, beaming through his waggling beard...

Author: /time Magazine | Title: Business & Finance: Sons in San Francisco | 1/27/1936 | See Source »

...Crocker First National never loses money, has resources of $142,000,000, handles in addition to the Crocker oil, real estate and railroad interests such lucrative accounts as Matson Navigation, Pacific Gas & Electric, Standard Oil of California, Hawaiian Pineapple. Its dividend rate is $14 and its stock sells for $300 per share...

Author: /time Magazine | Title: Business & Finance: Sons in San Francisco | 1/27/1936 | See Source »

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