Word: crockers
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...culinary ambassador to Britain, General Mills in 1959 dispatched none other than Betty Crocker, the label that has become the U.S. housewife's familiar kitchen companion. Armed with a portfolio of 17 "complete" baking mixes with which to win British housewives to the idea of ready-mix, Betty acted with admirable diplomacy. She altered some formulas slightly to please the British palate, created two new ones especially for English teatime, even scaled down the ingredients in the mix to fit the smaller cake tins used by British housewives. To back Betty up, General Mills spent nearly...
...calculated risk that failed," says Lawrence Morey, the last British director of General Mills Ltd. General Mills, explained the Financial Times of London, had been "generally defeated by traditionalism." To begin with, Betty Crocker's products sold for more than established competitors (up to 36? v. 25?) in a market that has not grown since General Mills entered it. But the real trouble was that British housewives considered the use of Betty's complete mixes a slight of their housewifely duties, felt guilty about not even cracking an egg. They also clung to the dark suspicion that...
...foreign investments. But nothing wins over the flinty-eyed treasurer like a better interest rate. "It's fantastic what some of them will do for a one-hundredth of one percent pickup in interest," says a Los Angeles banker. Adds President Emmett Solomon of San Francisco's Crocker-Anglo Bank: "The corporate treasurer is in the driver's seat...
...cereals by introducing Country Corn Flakes (flavored with rice), Wheaties Bran with Raisin Flakes, and Total, a high-vitamin cereal. As a result, General Mills has now edged ahead of Post. Rawlings is also driving harder into convenience foods, where General Mills already has a strong bid with Betty Crocker mixes...
...boys (including three Negroes). Seniors supervise younger boys. All sleep in dormitory cubicles, wash in plastic (once tin) basins, the legacy of Founder Endicott Peabody's muscular Christianity. "The important thing is not training a boy's brain," says Groton's headmaster, the Rev. John Crocker. "It's having a decent guy when you're done...