Word: croissan
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McDonald's has also staked out the newest fast-food battleground: breakfast. Since introducing its Egg McMuffin (a muffin sandwich containing eggs, Canadian bacon and cheese) in 1976, the chain has seen its breakfast business grow to 19.5% of total sales. Last March Burger King introduced a competitor, the Croissan'wich, and promoted it with a saturation TV ad campaign. Most other chains have now added at least some breakfast items, from French-toast sticks at Arby's to an all-you-can-eat breakfast buffet at some generous Roy Rogers outlets...
...editors left me here to write this week's notes. It is up to me to inform you that this will be the last magazine until September, as my generous employers are going on their well deserved summer vacations. Jenn Mnookin will be summering in Paris, eating "Croissan'wiches" in French Burger Kings. Maia Harris will travel to exotic California to help the impoverished and her tan. Jeff Chase is journeying to Bavaria where he will be trying to improve his German vocabulary and doing research and development for a sequel to a recent article on beer commercials. When last...
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