Word: crooners
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Ever since Oct. 24, 1929, crinkle-headed, crinkle-mouthed Crooner Rudy Vallée has spread his oleaginous voice on the air waves for Standard Brands Inc. (Fleischmann's Yeast, Royal Gelatin). Their partnership is radio's longest. Radio's first big variety show made Yale-bred Rudy Vallée (real name: Hubert Pryor Vallée) radio's first big-money performer, began radio's first national song craze (I'm Just a Vagabond Lover), first exploited the radio talents of Edgar Bergen & Charlie McCarthy, Alice Faye, Joe Penner, Frances Langford...
...Oliver). After a twirl on the ice with her pupils, Trudi consents. Although Trudi does no skating in her screen test, she makes the grade. Jimmy believes that, as the new star, she can be used to bolster the publicity value of Roger Maxwell (Rudy Vallée), a crooner on the studio pay roll whose self-esteem is more impressive than his newsworthiness. Touched by Roger's mash notes, which are really written by Jimmy, Trudi moons over him all during production of Girl of the North. Only when she learns the real author of the notes does...
...Kate Smith & Co., CBS. Substitute, starting last week: Summer Calling, a musical variety hour with Crooner Buddy Clark...
...sermonizing New York Life Insurance Co. Chairman Thomas A. Buckner), and his associate William J. Gillespie, 37. Unlike most U. S. Government prosecutions, handsome Bondster Buckner's trial produced a flashy array of Government witnesses: Cinemactors Frank Morgan and Herbert Brough Marshall, Everett Crosby, brother and manager of Crooner Bing (none of whom yielded to Buckner's urgings to get rich quick in the Philippine bonds), Doris ("Peewee") Donaldson and two other Broadway cuties...
...late and loud. Headquarters for swing is Manhattan's sand Street with its solid block of night spots (during speakeasy days, an irate 5 2nd Street householder defensively posted a sign reading "Private House"). On 52nd Street is The Onyx Club, Swing's self-styled "cradle," where Crooner Maxine Sullivan hops things up; The Famous Door, where Trumpeter Louis Prima lays siege to the eardrums; Jack White's 18 Club, which goes in for bughouse antics, wisecracks, catcalls, pranks and late hours; The Hickory House, where the "cats" do some of their best caterwauling, put on special...