Word: crooners
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...columnists will soon be cracking 'Ketchum and fleece 'em.'" As he felt the warm sun, Hannagan said: "Call it Sun Valley." Soon his bathing beauties were wearing skis. Hannagan hauled out trainloads of celebrities (e.g., 20th Century-Fox's Darryl Zanuck, Author Ernest Hemingway and Crooner Bing Crosby), knowing that if they liked it others would follow. Zanuck especially liked it; he even made a movie called It Happened in Sun Valley...
...papers across the nation, the news broke with a splash. Headlined the New York World-Telegram and Sun: CROONER SENDS BLONDE INTO A TRANCE. Said the Long Beach Independent: LOVE SONG HYPNOTIZES BEAUTY. The Wichita Eagle carried a Page One picture of a "petite, shapely blonde, still unidentified . . . after she fell into a 'trance' while listening to Baritone Singer John Arcesi sing Lost in Your Love at a Las Vegas nightclub." U.P. and I.N.S. put the story on the wires. Though many newsmen suspected the story, they still ran it, and thus fell for one of the most...
Split Seconds. The whole thing started last June, when Hollywood Pressagent Ed Scofield "bought a piece" of a crooner named John Arcesi and looked around for a gimmick to land him in the papers. The gimmick took months of careful planning. Scofield first hired a onetime Conover model named Ariel Edmundson and sent her off to a hypnotist. For weeks the hypnotist worked over Miss Edmundson, until she was so completely receptive that she could be put into a trance in seconds. Meanwhile, Scofield had a song written "that was real mysterious . . . something you could believe would put a girl...
Strange Coincidence. In early November Scofield got Crooner Arcesi booked into Las Vegas' Thunderbird nightclub. Under an assumed name, Scofield invited a local part-time I.N.S. correspondent to dinner at the club. By coincidence, U.P.'s Los Angeles Bureau Chief Bill Best was also in town, and Scofield invited him too. When Arcesi came on to sing his song, Model Ariel Edmundson sat at a front table by herself, decked out with clues from all over the U.S.-a swizzle stick from Manhattan's Stork Club, matches from Miami, a dress from San Francisco -but no mark...
...hypnotic trance, and sent her to a hospital. That was enough for the wire-service men, who promptly filed their stories. For a day and a half, the entranced Ariel was hospitalized, unable to speak. Then a hypnotist, thoughtfully provided by Scofield, gave his prescription: bring on Crooner Arcesi again. It worked like a charm; at the sound of his voice, Ariel rose from her hospital bed, and the press hastened to report the good news...