Word: cropped
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Dates: during 2000-2009
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...tiny villages of China's Henan province, several hours' drive from Beijing--mounds of dirt funneled into crudely shaped cones, like a phalanx of earthen bamboo hats. To the uninitiated, they look like a clever new way of turning over fields--an agricultural innovation, perhaps, meant to increase crop yields. But the locals know the truth. Buried under the pyramids, which now number in the thousands, are their mothers and fathers, brothers, sisters and cousins, all victims of AIDS. Like silent sentries, the dirt graves are a testament to China's worst-kept secret...
...decade later, singers looking to revive their careers are still picking over Danny Bennett's marketing plan. And they are misinterpreting it with amazing predictability. Instead of learning the lesson that it's possible to get attention for doing what you have always done, the new crop of career revisionists is trying to get attention for doing what Tony Bennett has always done: sing standards. Former teen angel Mandy Moore has a new standards album; even legendary cradle robber Rod Stewart has two. Standards are now perceived as the foolproof way for singers to flex their urbanity and be congratulated...
...that led Lewis and Clark to conquer the Rocky Mountains, or Gordon Moore to predict the exponential growth of computing power. Name a challenge today, and chances are you will find a company with world-altering answers. Want proof? Meet some of the 2004 Tech Pioneers--this year's crop of 30 cutting-edge amazers, which will be announced this week by the World Economic Forum, prior to its annual meeting in Davos. They are working to combat AIDS, cancer, blindness and hunger. They're developing software that can keep track of anyone or anything, and new sources of power...
...Life Sciences International. CK's chief technology officer, S.F. Pang, ambles around the lush, green grounds, extolling the virtues of one of the company's most successful products, NutriSmart fertilizer. NutriSmart is superefficient--a dose one-third the size of conventional chemical fertilizers provides the same crop yield--and because it's organic, it doesn't harm the environment. But most important, Pang insists, NutriSmart makes produce taste better. "Absolutely delicious," he purrs as he savors a handful of cherry tomatoes...
...context. A decade later, singers looking to revive their careers are still picking over Danny Bennett's marketing plan. And they are misinterpreting it with amazing predictability. Instead of learning the lesson that it's possible to get attention for doing what you have always done, the new crop of career revisionists is trying to get attention for doing what Tony Bennett has always done: sing standards. Robbie Williams sold millions crooning the classics with Swing When You're Winning in 2001; former teen angel Mandy Moore has a new standards album; even legendary cradle robber Rod Stewart...