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Based in Omaha, RFD-TV puts out a signal that can be picked up free by the 2 million U.S. households with satellite dishes. About 70% of those homes are in rural areas not wired for cable TV. Programming includes crop and livestock reports, country-music videos, a polka-music show and a smattering of old western movies. Patrick Gottsch, a former satellite-dish salesman who raised $4 million from investors to start RFD-TV, thinks the channel can attract enough advertising to turn a profit in its first year. Says investor Jim Harker of Omaha: "Nobody else is hitting...

Author: /time Magazine | Title: TELEVISION: And Now, the Soybean Hour | 10/10/1988 | See Source »

...commodity prices. The rest, including those of such agricultural staples as rice and other grains, have generally remained fixed under the old rules. This two-tier approach has led to some economic absurdities: farmers, for example, must buy fertilizer at high, decontrolled prices but sell their grain crop at low controlled ones, sometimes at a loss...

Author: /time Magazine | Title: Communism Too Far, Too Fast? | 10/10/1988 | See Source »

...track-and-field meet that had already stunned the world with a drug scandal, a bumper crop of new records and some surprising upsets, the scene seemed to be set for Bubka to crash through the barrier. First he assured himself of a gold medal and an Olympic record with a jump of 5.9 meters, which translates into 19 ft. 4 1/4 in. Bubka then had the bar set at 20 ft. 1/4 in., took a look, and put away the dream for another year. "It has been a very long season," he explained. "I am very tired...

Author: /time Magazine | Title: Final Frames Of the Olympic Games: Pole Vaulter Sergei Bubka. | 10/10/1988 | See Source »

...crop of younger TV hosts has proved a quick study in knowing what to say and show, especially at a time when things forbidden one month may be permissible the next. View host Zakharov compares it with being "a sharpshooter. You have to wait until the right moment to hit the target. But you must learn to compromise. That is part of the new tolerance...

Author: /time Magazine | Title: Video: Late Night With Alex And Dima | 10/10/1988 | See Source »

...example, water shortages may be particularly serious in the agricultural areas of the Great Plains if the dry weather continues, as many climatologists suspect. Traditionally dry--the whole area was once known as the Great American Desert--it has become enormously productive through irrigation and crop improvement. But a good deal of the water bodies there are now polluted by fertilizer nitrates and pesticides. Should the drop in the water table continue, safe drinking water may become increasingly scarce...

Author: By Charles N.W. Keckler, | Title: Water on the Rocks | 10/8/1988 | See Source »

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