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Weber blue agave, the only species authorized for tequila making, has suffered from a 1997 freeze and a recent spate of crop diseases. Even so, these are heady days for the tequila industry. Since 1995, drinkers the world over have turned tequila into a best seller. Global consumption has doubled, making Mexico's national drink the fastest-growing liquor category in the world--another reason for the agave shortage. A major factor in the beverage's popularity has been the burgeoning demand for premium and superpremium tequilas, like La Altena distillery's El Tesoro, or La Gonzalena's Chinaco, made...

Author: /time Magazine | Title: Tequila's Happy Hour | 3/13/2000 | See Source »

Before the boom, when the current agave crop was being planted, the international market for tequila was decidedly downscale. "People knew tequila as what they drank in college to get drunk," says Alex Alejandro, co-owner of New York City's oldest Mexican restaurant, El Parador. The restaurant has stocked premium tequilas for all its 40 years, but it hasn't always found a ready buyer. "Ten years ago, the average consumer wasn't willing to pay more than about $4 a shot," says Alejandro...

Author: /time Magazine | Title: Tequila's Happy Hour | 3/13/2000 | See Source »

...from kids and such celebs as John Cleese and Gregory Hines. All rave about how easy the software's editing process is. They're mostly right. Your footage, when you download it from the camera, arrives presliced in bite-size clips based on where you started and stopped filming. Crop each clip, change the running order, and you're on your way to Hollywood, baby...

Author: /time Magazine | Title: My iMovie Debut | 3/6/2000 | See Source »

...airports are scarce, and river travel is slow. Helicopters can survey the rugged Andean terrain for coca and poppy fields, for crude drug-shipping airstrips hacked out of the vegetation and for the labs where the narcotraffickers produce illicit drugs. Armed and armored, the helicopters can protect unarmed crop-dusting planes as they spray lethal herbicides over thousands of acres of coca and poppy plants. And only helicopters can spot outlaw labs and airstrips and then deliver Colombian police and military forces to destroy them. This drug smothering from the air has a credible track record in the region, cutting...

Author: /time Magazine | Title: Behind The Story: They Need Choppers, Don't They? | 3/6/2000 | See Source »

...license. (And when Viagra starts being prescribed for shy 16-year-olds, we can be sure that teenagerhood has passed.) Personally, I foresee a time when people will enter "recovery" at 13 and pen best-selling memoirs on their struggles before they've even taken their SATs. Expect a crop of precocious old souls filling the talk shows with painful reminiscences of their abrupt descent into addiction after, in the months preceding their Bar Mitzvah, their Internet start-up lost half its market cap because of an unforeseen jump in interest rates...

Author: /time Magazine | Title: Will Teenagers Disappear? | 2/21/2000 | See Source »

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