Word: crosleys
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...Powel Crosley Jr., the big man (6 ft. 4 in.) with the midget car, this week introduced his new line of 1948 automobiles. Among them was the cheapest postwar model he has yet produced: a two-passenger multi-purpose sports and general utility car. The price: $799 f.o.b. Marion, Ind. It brought Crosley closer to his ambition of producing virtually the same car for $500 if prices of raw materials and other costs go down...
...same ambition was reflected in Crosley's other two new models: a two-door, four-passenger station wagon ($929, f.o.b.); a ¼-ton-capacity panel delivery truck ($8.99 f.o.b.). Crosley considers himself in competition with the used car market. Said he: "I should like to make clear that our ambitions . . . are comparatively unpretentious...
...Cincinnati's Crosley Field last week, Pitcher Schoolboy Rowe, a lantern-jawed giant of a man, was in trouble. He glanced around, mopped his brow with his fingers. Two Cincinnati players were on base, and a dangerous man was stepping up to bat. Schoolboy fired the ball in toward the plate...
...long as steel held the line, most automakers, biggest steel users, cautiously did the same, except for General Motors, Crosley and Willys-Overland. But they jittered at the soaring prices of some of their other raw materials (the increase in glycerin and other oils alone would add up to $5 to the price of cars). Like Ford (see Autos), most were still losing money. In hopes that the price rises would ease some of the shortages, they optimistically upped schedules to 94,000 cars and trucks for the week, hoped increased production would make up for the higher costs...
...that give depth and texture to music with a clarity and realism that are startling to owners of average instruments. It is, in fact, perhaps the only set on the market that would completely satisfy a golden ear."* The FORTUNE survey passed over lower-priced, lower frequency sets like Crosley, Philco and RCA-Victor, discussed chiefly such visually satisfying high-priced machines ($495 and up) as Scott (with its "impressive assortment of tubes, wires and gadgets on a chromium-plated base"), Capehart (which "holds 20 discs and turns them over automatically") and the Meissner ("offers high fidelity. . . . Except...