Word: crosleys
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...most baseball enthusiasts a Friday game between the Cincinnati Reds and the Philadelphia Phillies is about the least exciting spectacle that the major leagues can provide. Nonetheless, in Cincinnati last week 20,000 spectators-about 900% more than normal-crowded Crosley Field to examine such a contest. In the crowd were baseball dignitaries like President Ford Frick of the National League, President William Harridge of the American League. Signal for the performance to start was not the umpire's cry of "Play ball!" but another gesture, equally perfunctory but far more impressive-the pushing of a button in Washington...
...eventually come true, when minor leagues began to experiment seriously with night baseball. Depression encouraged the idea. By last season, 70 minor-league clubs had installed floodlights, found that night crowds equaled those on Sunday afternoons. Major-league owners have been talking night baseball since 1932. Last winter Powel Crosley, who bought the Cincinnati Reds the year before out of his radio and refrigerator profits, got permission to have his team play seven night games, one against each of the other teams in the league. He spent $62,000 installing the 363 lights on eight giant towers above the grandstand...
Playing fast, errorless baseball, behind expert pitching by Paul Derringer who allowed only six hits, the Reds won, 2-to-1. After the game, opinion about Owner Crosley's experiment was divided between league officials, who hope night baseball may increase attendance, and their underlings, whose adverse views were sympathetically publicized by baseball reporters who shared them...
...Crosley Radio Corp...
President Powel Crosley...