Word: cross-town
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...either studied the problem or ever tried to get cross-town takes issue with this view--no one, that is, except Mr. Weinberg. After taking charge, he not only requested a price hike (from the present 15 cents to 20 cents); he called for a drastic cut-back in personnel, and suggested sharply reduced service (nothing after 11 p.m., little on Sunday). In protest against the dismissal of twenty-nine employees (which it interpreted as the beginning of a real purge), the TWU struck Mr. Weinberg, and the Mayor demanded fast action by the State on legislation enabling...
Beginning dismally, the varsity trailed, 17-9, at the ten minute mark, playing with little apparent concern and almost no rebounding. By contrast, the Huskies had brought an impromptu band along to cheer them in this cross-town rivalry...
...Eagles had nothing left. The Crimson turned defense-minded but still dominated play to the extent of keeping it almost completely out of its own zone. Several times the crowd accorded enthusiastic applause to the varsity for each new turn in this defeat of its bitter cross-town rival...
...Storz was Kansas City. He snapped up WHB for $400,000 in 1954, in six months pushed the station's audience rating from fourth to first place, made giveaways the city's No. 1 all-weather sport; e.g., one Sunday last October a $2,000 WHB cross-town treasure hunt caused such confusion that Police Chief Bernard C. Brannon said the pastime should be banned. WHB is now Storz's biggest moneymaker, grosses $2,000,000 a year...
...exceptionally profitable afternoon for Michigan State, but on the West Coast, U.C.L.A. served notice that a Rose Bowl victory might cost the Spartans a great deal more than their tickets to Pasadena. Even without the services of Pinup Boy Ronnie Knox, U.C.L.A. was far too tough for its cross-town rival, U.S.C. Behind the bruising drive of Tailback Sam Brown and Fullback Bob Davenport, the Bruins overpowered the Trojans 17-7, won their third straight Pacific Coast Conference championship and the unenviable privilege of trying to bottle up Michigan State's multiple offense come New Year...