Word: cross
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Dates: during 1940-1949
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...Formally opened the $100,000,000 Red Cross drive with a radio speech, and urged support of another fund-raising campaign by the United Jewish Appeal...
...which promotion-wise Larry Spivak has lifted the Mercury to 95,000 circulation, from the 33,000 to which it had sunk when Editor H. L. Mencken wearily stepped out in 1933. It had long since lost all the sudsy sarcasm it had under Mencken, was now an excitable cross between Reader's Digest and an exposé sheet. The Spivak formula: find a man with a promising cause, and exploit them both. Sample "discoveries...
...fastest-growing experiment in U.S. social medicine is the Blue Cross, a nationwide organization with the laudable purpose of helping members meet hospital bills in advance. Blue Cross operates through 3,500 hospitals in 44 states,* has more than 20,000,000 members...
...York Times's Radio Editor Jack Gould wrote: "Ratings are perhaps the biggest cross that radio has to bear and now would be a fine time to heave them...
Early next summer a double-handful of Iowa State graduate students and undergraduate specialists will move into a spacious colonial mansion in Antigua. The Guatemalans have offered free use of the necessary land. If the planned cross-breeding experiments work out, both Iowa and Guatemala may soon have better, if not bigger corn...